Marriage & Dating Essentials

In business, one of the keys to success is differentiating yourself from the crowd.  Take a moment and count the number of companies doing what you do.  If you and all 20 of your competitors were lined up side by side in front of a potential client, what would make them choose you?  If your products or services are of equal value and quality, why would they choose you?  The correct answer to that question would instantly double your bottom line.  From industry to industry the exact answer may vary, but the concept remains the same.  You must stand out!  

I read about a woman that owned a company called “Blaze.”  She was faced with this same question.  How do I stand out?  What she decided based on the company name was, in my opinion, quite unique and clever.  As I read further, I discovered her clients did as well.  Whenever correspondence was mailed out to a client, one corner of the paper was slightly burned to accentuate the company name, “Blaze.”  A tactic such as this is sure to make a client remember you.  We recognize the swoosh without seeing the name Nike.  What can you  put your logo on that people will truly appreciate as a, thank you for your business gift?  What would make people say “WOW!” about your service?  Not just the business service itself, but great service given while providing the service.  Think now about your business and what you can do to make people remember or choose you in a line with your 20 competitors.  When you find that WOW! factor, please send an email because we would love to know.